Why you should outsource your digital marketing

PHEW… running a business can be stressful!

Often you are required to wear many hats; leader, manager, accounts, sales, marketing admin… the list goes on. We know this can be super overwhelming, and we also know for a fact that social media alone is a 24/7 type of gig. Outsourcing allows you to take some responsibilities off your plate. Here at Daring Digital, we can look after your social media, your online brand presence, communications with your customers, EDMs, product capturing, videography, and more! 

Basically, we are your secret weapon for success. But if you aren’t quite convinced, read on to find out how outsourcing your social media to us is the best way to take a load off your plate and level up your business.  

Time

Time… you don’t have enough of it, and we have the ability to give you some more. To truly grow a strong brand presence on social media you are required to commit a lot of time, care, and patience. The truth is, if digital marketing isn’t your main focus, it is often left behind (a big mistake when you are trying to grow brand awareness and trust). Whether you are busy with the production of a product, or essentially being the product of the business yourself, your main concern will be providing quality to your customers. And it should be! But to sell this product or service you have worked so hard to cultivate, you need to be seen on digital platforms. 

Outsourcing your digital marketing prevents you from having to conceptualise, draft, and publish your content. Having a clear specialist lead strategy in place means that you have peace of mind about the direction of your social media without having to hover and interact with your digital platforms daily. Social media never sleeps, and honestly, neither do we. Since digital marketing is our primary task, we have the luxury of putting every ounce of energy into it so that you can continue to focus on what you do best.

Consistency & Skill

Accountants are good with numbers, builders are good with hammers, and we’re good with all things digital. Like any other skill you can learn the basics and apply them. There are various factors that contribute to the success of a brand's digital marketing, and honestly, you can learn a lot of the basics yourself – the same way you can learn the basics of a balance sheet on excel. But knowing what a reel or a caption is, and producing a good one that effectively targets your desired audience, are different things entirely.

With over 12 years of skin in the game, we can confidently say that this is our jam. Through every change in trend, shift in Meta functionality (if you know, you know), and consistent improvement/development of algorithms, we have produced top-tier results for our clients allowing them to focus on giving 100% to their customers. From all this experience we know that consistency is key, and that it takes skill to produce quality marketing content. With our social media specialists, videographers, photographers, copywriters and community engagement managers, we make sure your brand is portrayed perfectly, 100% of the time.

A whole team at your disposal

You’ll often find as your business grows that it is time to take on someone new to share the load, but sometimes this just isn’t feasible. Outsourcing your digital marketing allows you to take on a full team of experts without having to go through the hiring process or commit to growing your team. Getting a whole team on the spot, rather than having to build one and decide how you want to run internally is a particular advantage if you don’t have extensive marketing knowledge or experience.

A full team of specialists also comes with new ideas and a fresh eye. You know your business well, you know the pain points of your customer and exactly where you come in to fix them. However, knowing the ins and outs of your business can limit how effectively these are conveyed to your customer. An external marketer recognises the unique value offering of your business, and has the experience to translate this so that it is appealing to your potential customers. We’re in the business of knowing people, our in-depth consumer knowledge means that we can make your content stand out and engaging so that your product or service truly resonates with your customer.

Let’s get started

Ready to take your business to the next level?

Come chat with us about how we can help make your digital presence stand out to reach customers authentically through digital marketing. Minimise the time you spend on putting your brand out there so you can focus on the core of your business.