Social Media Strategy
A social media strategy is a comprehensive plan that outlines how a brand will use social media as part of their marketing. It serves as a roadmap for building a strong, consistent online presence.
Prescribed to: Businesses that want to take social media seriously
Results include: Clear direction, inspired authentic action, a social presence that actually has an impact
Possible side-effects: Social media growth, consistent on-brand ideas, some serious street-cred
Each Social Media Strategy includes…
Initial Strategy Session:
A one-hour meeting to get us up to speed on your overall business goals, current competitors, audience and resource.
Audit:
Reviewing your current social media presence and results, and generating a competitor analysis.
Audience Targeting:
Create audience segments, report on potential size of targeting, as well as key message each segment will resonate with.
Objectives:
Provide a method for value-based content posts that generate outcomes. Every interaction has a clear purpose.
Content Pillars:
Creating a bespoke framework of topics/themes you will talk about to ensure variety & direction for social media & overall business goals to be achieved.
Tactics:
What marketing elements you’re going to utilise to hit your social media targets. This is where you will stand out amongst your competitors!
Channel Strategy:
What your strategy looks like on each chosen social platform, including posting frequency, targeting and content types.
Market Inspiration:
What’s working out there currently, as well as post type and design inspiration.
Content Ideas:
Bringing your Content Pillars to life with content series and campaign ideas. Includes examples and a roll out plan.
Previous clients RAVE about this section of their strategy. It connects the dots and gets them excited to start!
Success Measures:
Distilling your overall business goals into social media goals, metrics, tactics and aligned 12-month KPI’s.
… Plus more
“Christine from Daring Digital is an amazing person to work with. She has an in-depth knowledge of marketing and social media. Instead of the 95% of other "marketing professionals" who try and apply ineffective cookie cutter approaches, Christine approaches each business individually and creates effective strategies and campaigns.
We highly recommend.”
- Liam, Ascend Fit
“Christine is simply amazing. She has worked with our brand for the past three years and managed to get our social media pages from zero to hero! Christine is highly creative and generates great ideas and her attention to detail is second to none. She is such a valuable asset and I absolutely love working with her!”
- Silvia, Bayleys North Shore