Influencer Marketing

Influencer Marketing is a powerful way to build authentic brand awareness by getting your products into the hands, and onto the feeds, of people your audience already trusts.

At Daring Digital, we connect New Zealand brands with the right creators to generate bespoke content that feels real, not rehearsed. This service pairs perfectly with our social media management offering, helping you expand your reach while maintaining a consistent brand voice. Influencer marketing delivers 11x higher ROI than traditional banner ads (TapInfluence, 2024) and 61% of consumers trust influencer recommendations more than brand messaging (Edelman, 2023). Whether you’re after one-off collaborations, ongoing partnerships, or media send-outs as part of a value-exchange approach, we tailor influencer outreach to suit your goals and your budget. We also support paid influencer campaigns for clients ready to amplify their reach and results. From discovery to briefing, we handle the logistics, so you can focus on the impact.

We’ll take care of…

Campaign Strategy:

Creating a campaign theme and roll out plan that works in line with your marketing calendar and business goals.

Management:

Answering campaign queries, reviewing and optimising drafts and approving content before going live.

Talent sourcing:

Gathering a list of suited influencers and content creators, and reaching out for rates and interest.

Media Send Outs:

Sourcing gift ideas, information collateral design and send out. Monitoring activity.

Briefing & Contracts:

Negotiating on deliverables, briefing campaign mandatories and signing contracts with talent agencies.

Reporting:

Gathering results and providing learnings and recommendations for future activity.

“Christine from Daring Digital is an amazing person to work with. She has an in-depth knowledge of marketing and social media. Instead of the 95% of other "marketing professionals" who try and apply ineffective cookie cutter approaches, Christine approaches each business individually and creates effective strategies and campaigns.
We highly recommend.”
- Liam, Ascend Fit

“Christine and her team are a joy to work and so very knowledgeable! Always willing to share information and help in anyway they can to help you achieve your social media goals and lift your brand to where you know it should be.”
- Greer, Little Honey