10 Proven Social Media Strategies to Boost Your Online Presence
Looking to level up your social media game and gain more online visibility? We've got your back with 10 proven strategies to supercharge your New Zealand social media presence.
But before we dive in, we’ve got to pop some bubbles, sorry.
These strategies are proven, they’re not easy. If you’re looking for the easy way out when it comes to social media, we recommend outsourcing it.
With over 10 years of experience in social media, here’s what we lean on for success:
Set Clear Goals:
Start with crystal-clear goals to guide your social media efforts. Whether it's increasing brand awareness or driving website traffic, defining your objectives is like setting sail with a reliable compass.
Know Your Audience:
Understanding your target audience is as crucial as knowing the market trends. We love Stories and newcomer Threads for this, as it’s a great way to gather market research. Dive into your audience’s preferences and interests to craft content that speaks directly to them.
Consistent Branding:
Keep your branding consistent across all platforms - Colours, fonts, photography style, even your tone of voice when chatting online. A uniform look and feel create a strong brand identity that sticks in people's minds.
Mix it Up with Engaging Content:
Variety is the spice of social media life! Use a mix of informative blog posts, eye-catching stills and video, and interactive content to keep your audience engaged. We’re firm believers that social media is for serving your audience, so get them excited, make them feel inspired, and showcase how you relate to them.
Level Up Your Post:
When you’ve spent hours creating your content, don’t spend two minutes loading it. Optimise your post through the use of tags (people, geotags, hashtags), and make sure you have the relevant call to action for each platform (e.g. “Link in bio” for Instagram)
Post at Optimal Times:
Timing is everything in the fast-paced world of social media. Schedule your posts to go live when your target audience is most active online. We use Sprout Social for our scheduling, and love the feature that suggests optimal posting times from previous data.
Engage Your Community:
Social media is all about building relationships - You will not get far if you post and ghost. Respond to comments, interact with your followers, and foster a sense of community around your brand.
Harness the Power of Social Advertising:
Expand your reach with social media advertising. Target specific demographics and amplify your message to a broader audience. We can help with boosting, and we also partner with specialised agencies within NZ to ensure you have the best team working across your social media.
Partner with Influencers:
Collaborate with influencers who align with your brand values. They can help you reach new audiences and add credibility to your offerings, as well as creating content and being a face of the brand.
Analyse and Optimise:
Keep a close eye on your social media metrics and use the insights to fine-tune your strategies. Continuous improvement and refining is where it’s at - This is the long game, afterall.
By implementing these strategies, you'll elevate your business's online presence and connect with your target audience in meaningful ways - THAT’S the name of the game when it comes to social media. Staying adaptable and keeping up with the latest trends will ensure you're always one step ahead in the social media game too.
If you need any further assistance with your social media marketing efforts, we're here to support you every step of the way. Best of luck in your social media journey! Your online success awaits.