Case Study: Trade Careers pilot campaign

24 Nov

Campaign Management
8 weeks - August - September 2021

A government-funded campaign to get more women into the trades through targeting both employers and interested women and educating them through website, downloadable resources and video content.

We helped with:

Content planning
Content creation
Social Media Management
Community Management
Ads Management

Campaign Highlights & Results

We Grew Our Following By 147%

At the start of our launch campaign, we had 152 followers across Facebook and 320 on Instagram - A great start. We've ended with 793 in total (285 on Facebook and 508 on Instagram), a promising organic result from pushing our content out to the right audience.

We Reached 820,000+ Feeds

Reach is the number of people that see our content. Across a two-month period, both organically and through paid advertising, we reached 621,202 Facebook and 202,155 Instagram feeds - Totalling an impressive reach of 823,357. Our targeting consisted of both trade employers and interested women within Aotearoa.

We Hit 1.2 Million Impressions

Impressions are the number of times your content is shown to your audience. Across Facebook and Instagram, our Impressions equalled an astounding 1,265,453 - 831k across Facebook and 433k on Instagram. During an awareness phase of a campaign, this is a great result.

We Sent Over 3,000 Viewers To Site

We achieved 2,777 clicks to site from Facebook and 373 from Instagram across a 2-month period - totalling 3,150 clicks. This is in line with our goal as well as behaviour trends on platforms (i.e Instagram content is consumed on app), and is definitely a result that should be celebrated.

We Got Over 11,000 Interactions

Interactions include any likes, comments, shares, saves and clicks to view the image or caption. Our content was greatly received across Facebook, with 8,985 total interactions. On Instagram, we achieved 2,260 interactions across 42 pieces of content (Ave. 53 interactions per post).

Our Videos Gained Over Half A Million Views

As our content was video-heavy (the right move in 2021), we pushed video views both organically (through Instagram Reels and IGTV) and paid. This resulted in 528,954 total video views across a 2-month period - 366,707 on Facebook, and 162,247 on Instagram. This result is very impressive!