How to make your email newsletters suck less
Are your email newsletters leaving a lot to be desired? Don't worry; you're not alone. Crafting email campaigns that resonate with your audience can be a challenge, but the rewards are worth it. As content marketing experts based in New Zealand, we’re here to guide you through the process of making your email newsletters not just better, but bloody awesome.
The Power of Consistent Email Marketing:
Before we get into the nitty-gritty of newsletter improvement, let's talk about why consistent email marketing matters. For ambitious SMEs, email marketing is where you can talk directly to your audience, often without the many distractions other marketing channels have. Here's why you should embrace it:
Stay Top of Mind: Regular emails keep your brand in front of your audience. When they're ready to make a purchase or need your services, they'll think of you first.
Build Relationships: Email marketing is a fantastic tool for building and nurturing relationships with your customers. You can share valuable content, offer personalised recommendations (audience segmenting is GREAT for this), and genuinely connect with your audience.
Drive Sales: Effective email campaigns can drive sales like nobody's business. They provide direct access to potential customers who are already interested in what you have to offer.
It’s Cost-Effective: Compared to many other marketing channels, email marketing is incredibly cost-effective. It offers a high return on investment (ROI) for SMEs with tighter budgets.
How to take your email newsletters from 'meh' to 'marvelous':
Know Your Audience Inside Out
Before you hit "send," you need to know who you're sending to. Segment your email list based on demographics, behaviours, and preferences. Tailoring your content to specific groups will make your subscribers feel like you're speaking directly to them.
Craft Compelling Subject Lines
Your subject line is your email's first impression. Make it count. Keep it concise, engaging, and relevant. A well-crafted subject line can boost your open rates and set the tone for the entire email. We LOVE using email subject line testers like this one.
Bring Value To The Table
Don't just send emails for the sake of it. Provide value in every message - This is essentially what you want all your marketing efforts to do. This could be educational content, special offers, or exclusive insights. Your subscribers should be excited to open your emails because they get something from it!
Mobile-Friendly Design
In the digital age, many people check their emails on mobile devices. Ensure your email templates are responsive and look great on smartphones as well as desktop.
Consistency is Queen
Consistency builds trust. Stick to a regular sending schedule, whether it's weekly, bi-weekly, or monthly. Your subscribers will come to expect and anticipate your emails, and you can build a behaviour of them opening.
Test and Iterate
Don't be afraid to experiment. A/B testing can help you discover what works best for your audience. Continuously analyse your results and adjust your strategy accordingly.
The Unsubscribe Button is Actually Okay
While you want to keep your subscribers engaged, it's essential to respect their choices. Make it easy for them to unsubscribe, and use their feedback to improve your emails.
Still feeling clueless? We can help!