5 Digital Marketing Tips for the Holiday Season
Christmas! Yes, I know it’s still a little while away, but trust me, when it comes to prepping for the crazy Christmas period of selling, now’s the time to lay the groundwork.
Why Plan Early for Christmas?
The holiday season is a hectic time, and competition is fierce. Brands are all vying for attention, and if you’re not ready to hit the ground running, you’ll fall behind. Planning ahead lets you get a handle on everything – from your content calendar and marketing strategy to your product launches and customer service game plan. Remember, good marketing takes time. From creating ads to curating posts and emails, your digital marketing needs time to be mapped out, designed, and tested.
5 Digital Marketing Tips for the Holiday Season
1. Map Out Your Content Calendar
Your content calendar is your best friend during the holiday season. Whether it’s Instagram posts, Stories, TikToks, or email newsletters, planning your content ahead will save you from scrambling at the last minute. Use your calendar to plot out important dates like Black Friday, Cyber Monday, and of course, Christmas and New Year promotions. Don’t forget to include engaging content that’s not just about selling – holiday tips, gift guides, and behind-the-scenes peeks can all help you connect with your audience in a fun and festive way.
2. Start Teasing Your Offers Early
Building anticipation is key during the holiday season. Tease your upcoming offers or product launches early to get your audience excited. Use social media Stories, sneak peeks, and countdowns to create a buzz. The earlier you start getting people interested, the more likely they’ll remember you when they’re ready to shop.
3. Leverage Social Proof
During the holiday season, people are looking for trusted recommendations. Sharing customer reviews, testimonials, and user-generated content can go a long way in building trust with new shoppers. This is also a great time to ramp up influencer partnerships or collaborations, as their endorsement can be the final nudge someone needs to hit “buy.”
With over a decade of experience in influencer marketing, we can help pop all kinds of campaigns together. Get in touch now!
4. Plan Your Paid Ads Strategy
If you’re using paid ads, the holidays are the time to get strategic. Start planning your ads early, and don’t wait until the last minute when ad costs skyrocket. You want your ads to run smoothly when the shopping frenzy hits, so make sure you’re targeting the right audience, using the right creative, and setting up retargeting ads to remind people about the items they were this close to buying.
Did you know we offer ad creative as a service? Find out more here!
5. Prepare Your Email Marketing
Don’t underestimate the power of email marketing during the holidays. Your subscribers are already invested in your brand, so make sure they’re the first to hear about your holiday offers. Plan out a series of holiday emails, from early-bird deals to last-minute gift reminders. And hey, a festive touch with your design and copy can add a little holiday magic too!
We LOVE email marketing so get in touch now for a quote!
